Paul Douglas Guild

Paul Douglas Guild

Employment History

Teaching, Training and Doctoral Supervision

Teaching/Training of Highly Qualified Personnel (HQP):

MSci 211 Organizational Behaviour - undergraduate course
MSci 602 Strategic Management of Technological Innovation- graduate course
MSci 611 Managing New Product Formulation and Evaluation - graduate course
BET 608 Entrepreneurial Applications of Technology - graduate course
BET 610 Entrepreneurial Applications of Information Technology - graduate course

Doctoral Student Research Supervision or Co-supervision (co) Completed (15):

"Creating Shared Value: Opening New Markets in Underserved Communities of Underdeveloped Economies", Mohammad Umair Shah (2015)
"Exemplary Practices Toward Commercialization Of Research Results", Mohammad Batouk (2015)
"Technology-Scanning Capability And Market-Scanning Capability As Drivers Of Product Innovation Performance", Md Shahedul Alam (2011/co)
"An Investigation Of The Relationship Between University Intellectual Property Policies And University Industry Technology Transfer" Kate Hoye (2006/co)
"Build, Rent Or Sell: A Transaction Costs Model For Technology Transfer" Fred Pries (2006)
"The Entrepreneurial Orientation Of University Departments And Its Relationship To The Incidence Of Commercial Activity" Bill Todorovic (2004/co)
"New University Technology In Product Innovation" Larry van den Berghe (2001)
"Business Planning For Technology-Based New Ventures" Enrique Díaz de León (2001)
"Assessment Of Technology-Based Ventures: Complexity And Viability" Douglas Sparkes (2000)
"Venture Capitalists' Investment Criteria In Technology-Based New Ventures" Jagdeep Bachher (2000)
"The Role Of Management Communication In New Product Development Teams" Liane Davey (1999/co)
"The Role Of Management Communication In New Product Development Teams" Liane Davey (1999/co)
"Manufacturing And New Product Formulation: A Field Based Exploratory Study" Charleston Sin (1997)
"Organizational Competence Analysis In Competitive Strategy" Clement Wang (1995)
"Innovation In Telecommunication Services" Richard Smith (1994)

Awards, Research Support and Membership on Committees

Peer Reviewed Publications

Refereed Journal Articles, Book Chapters, and Refereed Conference Proceedings include: [some PDFs]

Guild, P.D. (2023) "Mediated Person-To-Person Communication: A Social Psychological Perspective", UWSpace, Waterloo's Institutional Repository, http://hdl.handle.net/10012/20066.
Guild, P.D. (2023) "Distance, Gaze And The Intimacy Equilibrium Model In Audio/Video-Mediated And Face-To-Face Dyads", UWSpace, Waterloo's Institutional Repository, http://hdl.handle.net/10012/20065.
Shah, M., & Guild, P. (2022) "Stakeholder Engagement Strategy Of Technology Firms: A Review And Applied View Of Stakeholder Theory." Technovation, The International Journal Of Technological Innovation, Entrepreneurship And Technology Management, 114, 102460.
Guild, P.D. (2021) "Experiences Spanning Decades And Boundaries Through Remote Online Learning And Teaching", Academia Letters, 123, 1-6. download a copy
Shah, M. & Guild, P.D. (Working Paper) "Changes In Business-Stakeholder Engagement Models As Firms Transition From Start-Up To Mature Stages."
Shah, M.U., & Guild, P.D. (2017) "Toward A Value Proposition Of 'Digital Opportunity Trust". In Personal Construct Psychology Congress. Concordia University, Montreal, Canada.
Díaz De León, E. & Guild, P.D. (2017) "Assessing Intangibles In Lean Start-Ups Using Repertory Grids" In Proceedings Of PICMET Portland International Centre 17 - Technology Management For The Interconnected World, Portland, OR.
Shah, M.U. & Guild, P.D. (2017) "Toward An Understanding Of Firms Creating Value For Stakeholders: The Repertory Grid Technique Used To Explore Differences Among Ict-Sector Firms At Various Organizational Life Cycle Stages," Personal Construct Psychology At 60, Eds: Winter, D., Cummins, P. And Procter, H. ISBN: 9781527500686.
Shah, M. U., & Guild, P.D. (2016) "How ICT-Sector Firms Are Perceived To Respond To Business-Stakeholder Engagement Models." In Academy Of Management Proceedings 2016(1)16268). Academy Of Management.
Alam, M. S., Guild, P.D., & Sparkes, D. (2016). "Influence Of Market-Scanning Capability And Technology-Scanning Capability On Firms' Product Innovation Performance", Advances In Global Business Research, 13(1).
Shah, M.U., & Guild, P.D. (2016) "Toward An Understanding Of Firms Creating Value For Stakeholders: Using The Repertory Grid Technique For Exploring Differences Among Ict-Sector Firms At Various Organizational Life Cycle Stages." In Winter, D., Cummins, P., Procter, H., And Reed, Nick. (Eds.) Personal Construct Psychology At 60: Past, Present And Future (359-389). Cambridge Scholars Publishing.
Díaz De León, Enrique & Guild, P.D. (2015) "Using Repertory Grid To Assess Intangibles: Uncertainty Reduction For Lean Start-Ups In Entrepreneurship" In Helle Neergaard And Claire Leitch, Handbook Of Qualitative Research Techniques And Analysis In Entrepreneurship. Edward Elgar Publishing.
Alam, M. S., Guild, P.D., & Sparkes, D. (2013). "Market-Scanning Capability-A Scale To Measure Firms' Ability To Sense Or Respond To The Changes In The Marketplace". International Journal Of Business And Management, 8(4), 10-19.
Alam, M. S., Guild, P.D., & Sparkes, D. (2013). "Technology-Scanning Capability-A Scale To Measure Firms' Ability To Sense Or Respond To Changing Technology Landscape". International Journal Of Advances In Management Science 2(2), 68-82.
Todorovic, Z.W., McNaughton. R.B. & Guild, P.D. (2011) "Entre-U: Development Of Entrepreneurial Orientation Scale For Public Universities", Technovation: The International Journal Of Technological Innovation, Entrepreneurship And Technology Management, 31, (2-3), 128-137.
Pries, F. & Guild, P.D. (2011) "Commercializing Results From University Research: Analyzing The Impact Of Technology Characteristics On Subsequent Business Models", Technovation, The International Journal Of Technological Innovation, Entrepreneurship And Technology Management, 31(4), 151-160.
Hauck, G, Tomasson Goodwin, J., Goodwin, J.D., Guild, P.D., & Sparkes, D. (2011) "‘Seeding A Lead': Exploring The Live Theatre Industry's Reception Of A Pre-Market Canadian Display Technology", Body, Space And Technology - Perspectives, 10(2), 1-16.
Yegul, M.F., Koo, B., Yavuz, M., & Guild, P.D. (2009) "Delineation Of Landscapes Of Emerging Sciences Through Publication Data: A Case Of Nanoscience In Canada" (Refereed Conference Proceedings).
Pries, F. & Guild, P.D. (2008). "Analyzing The Impact Of Technology Characteristics On The Business Models Used To Commercialize New Technologies Arising From University Research", The R&D Conference, RADMA. Ottawa. Jun 18-20.
Pries, F. & Guild, P.D. (2007). "Commercial Exploitation Of New Technologies Arising From University Research: Start-Ups And Markets For Technology", R&D Management, 37(4), 319-328.
Van Den Berghe, L. & Guild, P.D. (2007) "Firm Perceptions Of Competitive Advantage Of New University Technology And Their Impact On Exclusivity Of Licensing Transactions", International Journal Of Innovation And Technology Management, 4(4), 479-494.
Sparkes, D. & Guild, P.D. (2007) "What Makes A Technology Cluster Tick? The Region Of Waterloo, One Of The World's Top Intelligent Communities", Applied Research In Economic Development, 4, 41-59.
Pries, F. & Guild, P.D. (2006). "Commercial Exploitation Of New Technologies Arising From University Research: Start-Ups And Markets For Technology". Accepted For Presentation And Inclusion In The Proceedings Of The R&D Management Conference 2006.
Hoye, K., Guild, P.D. & Roe, P. (2006) "University Intellectual Property Policies And Faculty Inventor Support For University-Industry Technology Transfer: An Interrupted Time Series Analysis." The R&D Conference, RADMA. Windermere, United Kingdom. July 5-7.
Pries, F. & Guild, P.D. (2006). "Start-Ups And Markets For Technology In Commercializing The Results Of University Research". Accepted For Presentation And Inclusion In The Proceedings Of The 34th Annual Conference Of The Administrative Sciences Association Of Canada.
Pries, F. & Guild, P.D. (2005). "Markets For Technology And The Commercialization Of University Research". Proceedings Of The 33rd Annual Conference Of The Administrative Sciences Association Of Canada.
Todorovic, W.Z., McNaughton, R.B. & Guild, P.D. (2005) "Making University Departments More Entrepreneurial: The Perspective From Within", International Journal Of Entrepreneurship And Innovation, May, 115-122.
Díaz De León, E. & Guild, P.D. (2005) "Using Expert Knowledge To Envision Technology Trends", Proceedings Of Portland International Conference On Management Of Engineering And Technology, August 2005, PICMET2005.
Pries, F. & Guild, P.D. (2005) "Build, Rent Or Sell: Options For Commercializing New Technologies Arising From University Research", Proceedings Of Portland International Conference On Management Of Engineering And Technology, August 2005, PICMET2005.
Van Den Berghe, L. & Guild, P.D. (2005) "A Study Of Motivational Factors Driving Industry University Collaborative Research", Proceedings Of Portland International Conference On Management Of Engineering And Technology, August 2005, PICMET2005.
Van Den Berghe, L. & Guild, P.D. (2005) "Perceptions Of Competitive Advantage Of New University Technology And Their Impact On Exclusivity Of Licensing Transactions", Proceedings Of Portland International Conference On Management Of Engineering And Technology, August 2005, PICMET2005.
Pries, F. & Guild, P.D. (2004) "Analyzing The Commercialization Of University Research: A Proposed Categorization Scheme", 13th Annual Meeting Of The International Association For The Management Of Technology, Washington, April 2004 (IAMOT2004).
Diaz De Leon, E., Guild, P.D. & Bachher, J. (2004) "Using Fuzzy Logic As A Diagnostic Tool To Assess Intangibles In New Technology-Based Ventures" IAMOT2004.
Díaz De León, E. & Guild, P.D. (2003) "Using Repertory Grid To Identify Intangibles In Business Plans", Journal Of Venture Capital, 5(2), 135-160.
Pries, F. & Guild, P.D. (2002) "Distinguishing Successful Venture Capital Investments In Technology- Based New Ventures: The Importance Of Deep Understanding Of The Venture's Technology". ASAC Conference Proceedings.
Díaz De León, E., Mayorga, R. & Guild, P.D. (2001) "Designing Multimedia With Fuzzy Logic", Proceedings Of International Conference On Artificial Intelligence & Applications, Marbella, Spain.
Bachher, J.S., Díaz De León, E. & Guild, P.D. (1999) "Decision Criteria Used By Investors To Screen Technology-Based Ventures", Proceedings Of Portland International Conference On Management Of Engineering And Technology.
Hegarty, O.M. & Guild, P.D. (1999) "Opportunity Screening Criteria For New Information Technology Ventures", Proceedings Of Portland International Conference On Management Of Engineering And Technology.
Sparkes, D. & Guild, P.D. (1999) "Assessing New Venture Technological Viability", Proceedings Of Portland International Conference On Management Of Engineering And Technology.
Guild, P.D. & Bachher, J.S. (1996) "Equity Investment Decisions For Technology Based Ventures", International Journal Of Management Of Technology, 12(7/8) 787-795.
Wang, C.K. & Guild, P.D. (1996) "Backcasting As A Tool In Competitive Analysis", In B. Gilad & J. Herring, The Art And Science Of Business Intelligence Analysis, Greenwich, CT: JAI Press, 181-198.
Bachher, J.S. & Guild, P.D. (1996) "Financing Early-Stage Technology Based Companies: Investment Criteria Used By Investors," Frontiers Of Entrepreneurship Research, 996. 363-376.
Wang, C.K. & Guild, P.D. (1995) "The Strategic Use Of Organizational Competencies And Backcasting In Competitive Analysis", In L.W. Foster, (Ed.), Advances In Applied Business Strategy, 201-224.
Bachher, J.S. & Guild, P.D. (1995) "Investment Decision Criteria For Technology Based Ventures", Proceedings Of The European Conference On Management Of Technology, 5-7, 316-323.
Gerwin, D. & Guild, P.D. (1994) "Redefining The New Product Introduction Process", International Journal Of Technology Management, (9)5/6/7, 678-690.
Guild, P.D. & Wang, C.K. (1994) "Utility Of Backcasting In Competitive Analysis", Proceedings Of The Fourth International Conference On Management Of Technology, Miami, FL, 1, 328-337.
Guild, P.D. & Wang, C.K. (1994) "The Role Of Backcasting In Strategic Planning", Fourth International Conference On Management Of Technology, Miami, FL.
Guild, P.D. & Wang, C.K. (1993). "Organizational Competence Analysis As A Competitive Weapon", Proceedings Of The International Conference On Technology Management, Denver, CO, 568-581.
Bailetti, A.J. & Guild, P.D. (1992) "Absorptive Capacity In New Product Teams In The Telecommunications, Computing And Electronics Industries", Proceedings Of The Third International Conference On Management Of Technology, Miami, FL.
Smith, R. & Guild, P.D. (1992) "Management Of Technology: Canadian Initiatives", Proceedings Of Pacific Economic Council For Cooperation, Science & Technology, Jakarta Indonesia.
Bailetti, A.J. & Guild, P.D. (1991) "Designers' Impressions Of Direct Contact Between Product Designers And Champions Of Innovation", Journal Of Product Innovation Management, 8, 91-103.
Bailetti, A.J. & Guild, P.D. (1991) "A Method To Generate Promising Opportunities For New Product Development In Rapidly Changing Industrial Environments", R&D Management, (21)4, 291-300.
Bailetti, A.J. & Guild, P.D. (1991) "Addressing The Front-End Of Product Design In Rapidly Changing Product-Markets", Proceedings Of Strategic Leadership In High Technology Organization, Boulder, CO.
Strickland, L.H., Guild, P.D., Barefoot, J.C. & Paterson, S.A. (1978) "Teleconferencing And Leadership Emergence," Human Relations, 31(7) 583-596, DOI 10.1177/001872677803100702.
Guild, P.D. (1978) "Mediated Person-To-Person Communication: A Social Psychological Perspective," Doctoral Thesis - Argyle, M. (Supervisor), 359 Pages. Bldsc D26918/79 University Of Oxford.
Guild, P.D., Strickland, L.H. & Barefoot, J.C. (1977) "Dissonance Theory, Self-Perception And The Bogus Pipeline", European Journal Of Social Psychology 7(4):465 - 476, DOI 10.1002/EJSP.2420070405.
Barefoot, J.C., Strickland, L.H., Guild, P.D., & Turnbull, A. (1976) "The Effect Of Severity Of Exertion On Liking For A Cause", Journal Of Social Psychology 99(1) 51-56, DOI 10.1080/00224545.1976.9924747.
Coll, D.C., George, D.A., Strickland, L.H., Guild, P.D. & Paterson, S.A. (1975) "Multidisciplinary Applications Of Communication Systems In Teleconferencing And Education", IEEE Transactions On Communications 23(10), 1104 - 1118, DOI 10.1109/TCOM.1975.1092703.
Hudson, H.E., Guild, P.D., Coll, D.C. & Lumb, D.R. (1975) "College Curriculum-Sharing Via CTS", DOI 10.2514/6.1975-905, NTRS.
Coll, D.C., George, D.A., Strickland, L.H., Patterson, S., Guild, P.D., McKeown, J.M., Morris, L.R. & Dakin, A.J. (1974), "The Wired City Laboratory: Studies In Interactive Broadband Communications", Carleton University, Ottawa.

Among Significant Presentations